Baby Studio 4D ("we," "us," "our") is a 3D/4D/HD ultrasound studio located at 3900 Barrett Dr, Suite 300, Raleigh, NC 27609. This Privacy Policy explains what information we collect when you visit babystudio4d.com, book a session, or come into our studio — and what we do with it.
By using our website or services, you consent to the practices described below. If you do not agree, please do not use our site or book a session.
Information we collect
Information you give us directly
- Booking details: name, email, phone number, partner/guest names if provided, your weeks of pregnancy, and the package you select.
- Payment information: processed securely through Square. We do not store your full card number on our servers — Square handles tokenization.
- Communications: messages you send via WhatsApp, email, our contact form, or social media DMs.
- Newsletter signup: your email if you opt in to receive pregnancy guides and studio updates.
Information collected automatically
- Device & browser data: IP address, browser type, operating system, referrer URL, and pages visited.
- Analytics: aggregated usage patterns to improve the site.
- Cookies: see section 5.
Information from your visit to the studio
- Session media: ultrasound images, video clips, and photographs from your session.
- Health context relevant to imaging: general pregnancy stage. We do not collect or store medical records.
How we use your information
We use the information we collect to:
- Schedule, confirm, and deliver your session
- Process payments through Square
- Send appointment reminders and follow-up information
- Respond to questions, requests, and feedback
- Send newsletters and promotional content (only if you opt in)
- Improve our website, services, and customer experience
- Comply with legal obligations and protect our rights
We do not sell your personal information to anyone, ever. See section 11 for a CCPA-specific declaration.
Session photos & videos
The keepsake images and videos created during your session belong primarily to you — they are part of what you paid for, and you receive your full digital package.
How we may use session media
With your explicit, written consent at the time of your session, we may use anonymized clips or images from your session for:
- Our social media (Instagram, Facebook, TikTok)
- Our website and marketing materials
- Educational content about pregnancy stages
You can decline this use without affecting the price or quality of your session — simply uncheck the consent box on our intake form, or tell Angélica directly.
Do Not Track signals
Some browsers send a "Do Not Track" (DNT) signal. Because there is no industry standard for how to interpret DNT, our website currently does not respond differently when a DNT signal is received. We rely on the cookie-management approach described in section 5, and you can always opt out of analytics through your browser's privacy settings or by contacting us.
Email (CAN-SPAM) & SMS (TCPA) communications
Marketing emails
We comply with the federal CAN-SPAM Act. This means:
- You only receive marketing emails from us if you opted in (newsletter signup or booking checkbox).
- Every marketing email includes a clear "unsubscribe" link that works within 10 business days.
- Our physical mailing address (3900 Barrett Dr, Suite 300, Raleigh NC 27609) is included in every marketing email.
- Subject lines accurately reflect the content of the email — no deceptive subjects.
Transactional emails (booking confirmations, receipts) are sent regardless of marketing preferences and are required to deliver our service.
Text messages (SMS)
If you provide a mobile number when booking, you consent to receive appointment-related SMS messages from us or our booking provider (Square): confirmations, reminders, and rescheduling. Standard message and data rates may apply. You can reply STOPat any time to opt out of further SMS messages. Per the federal Telephone Consumer Protection Act (TCPA), we do not send marketing SMS without separate, prior express written consent.
Data retention
- Booking records: retained for 7 years for tax and accounting purposes.
- Session media: archived for 30 days after delivery, then deleted from our systems (your copy is yours to keep forever).
- Marketing emails: retained until you unsubscribe.
- Website analytics: retained for 14 months in aggregated form.
Your rights by state
Several U.S. states give residents specific rights over their personal information. We extend most of these rights to all visitors regardless of where they live.
Universal rights (all visitors):
- Access the personal information we hold about you
- Correct inaccurate information
- Delete your information (subject to legal retention requirements)
- Opt out of marketing communications at any time
- Withdraw consent for photo/video use
- Receive a copy of your data in a portable format
State-specific rights:
- California (CCPA / CPRA): right to know, delete, correct, opt out of sale or sharing, limit use of sensitive personal info, non-discrimination for exercising rights.
- Virginia (VCDPA): right to access, correct, delete, portability, and opt out of targeted advertising and profiling.
- Colorado (CPA): same as Virginia plus universal opt-out mechanism support.
- Connecticut (CTDPA): same as Virginia.
- Utah (UCPA): right to access, delete, portability, and opt-out of targeted advertising.
- North Carolina: covered by the NC Identity Theft Protection Act.
To exercise any of these rights, email Angie@babystudio4d.com with the subject "Privacy Request." We respond within 30 days (45 days for complex requests, with notice). We will not discriminate against you for exercising your rights.
California Shine the Light Law
California Civil Code §1798.83 permits California residents to request information about disclosure of personal information to third parties for direct marketing purposes. Baby Studio 4D does not share personal information with third parties for their direct marketing. If you have any questions, email Angie@babystudio4d.com.
Do Not Sell or Share My Personal Information
Under the California Consumer Privacy Act (CCPA), as amended by the CPRA, California residents have the right to opt out of the "sale" or "sharing" of their personal information for cross-context behavioral advertising.
Baby Studio 4D does not sell your personal information, and does not share it for cross-context behavioral advertising. We do not engage with advertising networks or data brokers for marketing purposes.
If you would still like to formally submit a "Do Not Sell or Share" request for your records, email Angie@babystudio4d.com with the subject "Do Not Sell." We will confirm in writing.
Security
We use industry-standard practices to protect your information: HTTPS encryption everywhere, secure session storage, limited internal access, and a payment partner (Square) that is PCI-DSS compliant.
No system is 100% secure. If we ever discover a breach affecting your information, we will notify you within 72 hours as required by applicable law.
Children's privacy
Our website and services are intended for adults, particularly expecting parents. In compliance with the Children's Online Privacy Protection Act (COPPA), we do not knowingly collect personal information from anyone under 13. If you believe a child has submitted information to us, please contact us and we will delete it promptly.
Changes to this policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent revision. Material changes will be announced on our website at least 14 days before they take effect, and (when applicable) by email to subscribers.
Questions about your privacy?
Reach Angélica directly — she handles every privacy inquiry personally.